For all the talk I’ve heard over the years about the importance of having an elevator speech, I know exactly one person who ever actually found themselves in an elevator with an important person and used those 30 seconds to pitch his organization. But that’s not to say you don’t need to be ready to make a brief, compelling argument for your organization or issue e on a moment’s notice – you do.

A lot of nonprofits think of their communications campaigns as throwing the perfect dart. Well, I’d rather throw a handful of darts.

You can be complete or you can be interesting, but you can’t be both.

Even with all the content being shoved out the door, by nonprofit organizations I’m still amazed at how many are silent about the things that matter most to them and their audiences.