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      <image:title>Blog - The action alert is dead! Long live the action alert! - Make it stand out</image:title>
      <image:caption>California’s State Capitol.</image:caption>
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      <image:title>Blog - Characters and subplots within your organization make for great storytelling - Make it stand out</image:title>
      <image:caption>Photo by chessbored 7108</image:caption>
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      <image:title>Blog - The fallacy of the wake-up call - Make it stand out</image:title>
      <image:caption>Photo by Wecker.</image:caption>
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      <image:title>Blog - Nonprofit content marketing is dead - Make it stand out</image:title>
      <image:caption>Image by Russell Davies</image:caption>
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      <image:title>Blog - How to write an op-ed - Make it stand out</image:title>
      <image:caption>Photo by Zoetnet</image:caption>
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      <image:title>Blog - The big questions for today's nonprofit communications - Make it stand out</image:title>
      <image:caption>Photo by Simon Evans.</image:caption>
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      <image:title>Blog - Why bullshit wins, and how the truth can, too - Make it stand out</image:title>
      <image:caption>photo by Rosemarie Voegtli</image:caption>
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    <lastmod>2025-02-12</lastmod>
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      <image:title>Blog - Take me somewhere - Make it stand out</image:title>
      <image:caption>Photo by Laurie G.W.</image:caption>
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      <image:title>Blog - So you’ve been asked to edit a document - Make it stand out</image:title>
      <image:caption>photo by glassghost</image:caption>
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      <image:title>Blog - It’s OK to talk about power - Make it stand out</image:title>
      <image:caption>Being able to organize a protest is certainly one way to exercise power, but it not the only one. Photo by Jesse Clockwork.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Don't let your weaknesses get in the way of what you're doing well - Make it stand out</image:title>
      <image:caption>Pitcher Zack Greinke achieved greatness by focusing on what worked best, not what needed improving.</image:caption>
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    <lastmod>2025-01-13</lastmod>
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      <image:title>Blog - Try to look like you’re enjoying this - Make it stand out</image:title>
      <image:caption>Photo by Tetsumo</image:caption>
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      <image:title>Blog - More, but shorter: Getting your word count under control - Make it stand out</image:title>
      <image:caption>Photo by Anthony Jauneaud.</image:caption>
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      <image:title>Blog - Don’t forget the nut - Make it stand out</image:title>
      <image:caption>This article has nothing to do with walnuts. (photo by Harry)</image:caption>
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      <image:title>Blog - Don’t bury the lead - Make it stand out</image:title>
      <image:caption>Photo by JC Olivera</image:caption>
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      <image:title>Blog - What does your billboard say? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to brag - Make it stand out</image:title>
      <image:caption>Photo by Anders Adermark</image:caption>
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      <image:title>Blog - Lessons vs. Learnings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>photo by Gideon Tsang</image:caption>
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      <image:caption>Photo by Andy Thrasher</image:caption>
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      <image:title>Blog - Complete vs. Interesting - Make it stand out</image:title>
      <image:caption>Photo by bayasaa</image:caption>
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      <image:title>Blog - Ducks in a Row Syndrome - Make it stand out</image:title>
      <image:caption>Photo by Patrick Pearce, Flickr Creative Commons</image:caption>
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